Entrepreneurial Thinking Strengths

Module 2

Entrepreneurial Thinking Strengths.mp4

SheEO Venture - Toni Desrosiers, Founder of Abeego

A critical element of your success is understanding what your natural thinking strengths are. This module focused on identifying your entrepreneurial thinking talents and provides activities to strengthen them.


    1. Watch the video above and meet SheEO Venture, Toni Desrosiers of Abeego!
    2. Use the link in your Module 1 follow-up email to complete the Entrepreneurial Thinking Strengths Quiz
    3. Once submitted, you'll receive an email from radgen@sheeo.world with your results and Takeaway Activities to practice before moving onto Module 3
    4. Watch the four videos below to see these thinking strengths in action
    5. Reflect on how your thinking strengths work for (or against) you in your personal, educational or professional life. (For instance, if you are strong at Relate, you may have lots of friends but have a hard time buckling down and studying if you are in a group)
    6. Refer back to this page for deeper explanations, takeaway activities and resources

Please note: you must complete Module 1 in order to receive a link to the Module 2 Quiz

You've completed the Entrepreneurial Thinking Strengths Quiz, What's Next?

Count how many check marks you have in each quadrant.

If you have three or more in a quadrant, that kind of thinking is a strength of yours. You can be strong in one, two, three or all four of these ways of thinking, there is no “wrong” way to be.

Watch the four videos below the Scoring section to see these thinking strengths in action!


Read below what each type of thinking brings to a group project or business.


People strong here are typically inventors, the founders of companies, or the person in a group who has lots of new ideas of things to do. Focused on the future, they like to take risks, do things that have never been done before. Their brains are excited by possibilities and they are always thinking: “What’s a new way to do this?” They are willing to bet on big, bold visions. Sara Blakely is the example in the video.


These are the people who bring logic to a situation: “Yes it would be great to scatter seeds to the four winds, but the wind typically blows in one direction at a time.” As a result, they can come across as “Yes, but….” thinkers, always pointed out the flaws in an idea or plan. Their brains want to know the facts—”why should we do this”—and if the why doesn’t make sense, it’s hard to get them on board. In business, they are usually the ones talking about cost/benefit analysis and making decisions based on facts and analysis. Ursula Burns demonstrates this thinking in her video clip.


People strong in this type of thinking bring a focus on details to a situation or plan. Their brains are always asking “How will we do this?” They want to know exactly what will happen when and want to make sure they are doing things right. These folks tend to do what they say when they say they will and struggle in groups with those who don’t think a deadline is a deadline. In business, they bring operational discipline to companies, looking to streamline processes, cutting cost and time. That’s why Sheryl Sandberg talked about responsibility in her video clip.


Folks strong here are focused on people—how they feel, how others feeling and usually are very empathetic. They want to help others learn and grow, and typically connect personally before getting down to the “work.” They are generally great at creating a sense of team and making sure everyone feels included. In business, they are often good at thinking about customers as well as employees and create positive cultures that people want to work in. Oprah is a perfect example of this thinking in her clip.

Thinking Strengths Videos





Takeaway Activity

When you find yourself stuck on something, ask your thinking strengths for advice.

For instance, “Relate, what do you think I should do about this?” or "Analyze, what do you think I should do?” Depending on your strengths, you could have one, two, three or four answers. If you are not strong in all four, after you’ve asked your strengths, find a person who is strong in the way(s) you are not and ask them for their advice.